4. Audi RSQ in I, Robot
The Audi RSQ is one of a kind vehicle, specifically made for the purpose of the movie. Audi’s front grille is iconic, whereas the entire car is futuristic, but it is completely in tune with the film. Will Smith looks good in the RSQ and the German company product placement boss Tim Miksche said in 2004: “Product placement is an integral part of our communication strategy. We don’t pay cash to obtain product placements. We supply one or several cars for the actual shooting, and if necessary offer the film crew logistical and technical support.”
